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November 20, 2014 by Kat

Lessons from my First Year in Art Fairs

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My first “art fair” season wrapped up with the close of Philomath Open Studios a couple of weeks ago. You might think I would have a couple of months of downtime, but no, it’s actually time to start applying for art fairs for next year. It is a break from preparing work, but it’s not a break from the business of it.

In the last couple of weeks I’ve been taking stock of this year of events and summarizing what I’ve learned. If you are just getting in to this world, you might be interested too…

On Space

I always thought if I could get more of my work together in front of people, if they could really see a range of what I create, I could connect to an audience and my sales would be better. That proved to be true. A 10×10 booth is a fantastic way to show off enough work to catch the eyes of the people who might love it. For the events where I didn’t have a booth and didn’t have as much space to show, my sales weren’t as good. There are definitely other factors playing into it than space, but I believe having a cohesive space really helps.

I agonized at the beginning about whether or not to spend the money on the booth I really wanted, because it was a big investment and a risk. I am so very glad I did! The tent and display worked beautifully, looked professional and met my needs. I can set it up and take it down by myself, one of my main criteria, yet it’s sturdy and weatherproof enough I don’t have to worry about the safety of my work.

Now that I’ve made this investment, in future years I can play around with my display knowing I’ve got a solid framework to design around. I also know that the booth, this space that is all mine, is one of my best allies in selling my work. It’s my personal gallery. I need to figure out the best use of the space for presenting my work.

On Inventory

Managing that much work — at least 24 large framed pieces, at least 100 matted prints and hundreds of greeting cards for every show — gave me the opportunity to learn a few things about managing inventory.

First, I learned that I need to ruthlessly standardize on sizes. I had mostly square pieces but threw in a few rectangular ones too. Since I have at least three sizes of each shape (framed, large matted and small matted), it’s twice the work to find solutions for storage, transport, packaging and display. It would so much easier to standardize on one format and display them well. Next year, I will focus on square only, which is my primary format, and leave the rectangles at home.

Second, keeping an inventory is vital. My system used simple tables in an excel spreadsheet which listed my stock for each image in each size. I wasn’t able to track exactly which images/sizes sold as I went along, things got too hectic in the booth, so I would do a quick inventory of remaining work at the end of a show. From there I could analyze how much, what format, and which images sold for each show and for the year.

Being able to look at which images sold the best was huge. Now I know my best sellers, which I want to always have in stock, plus extras in my back stock. There are some images which will sell out in every format in every show. I also know which images will not sell in any format. It’s eye opening to get a view of my work this way. Some of my favorite images didn’t sell at all! But no matter how much I love them, there’s no point in dragging the artwork around with me in the future, just for my own edification. I will ruthlessly prune the list of works I showed this year, to make room for new pieces. Thankfully, my tracking tells me which to cut and it’s not a gut decision.

You might ask, has knowing what sells influenced what I create? No, not yet. I create what I create, and then I see what happens with it. I’m not so sophisticated to be able to create a specific type of work.

On Connection

My art business is a connected system, between the fairs, classes and writing, and everything works together to form a cohesive whole. By doing art fairs, I was able to fill more spaces in my workshops. By doing workshops, I get people interested in my art and following my writing. Once I have my book published, I can see that’s going to feed into the fairs and workshops and vice versa.

I didn’t really expect the synergy between all of these different aspects of my business, but now that I’m in it, it makes sense. All of these things are connected to my art. And when other people connect in to one aspect, they are exposed to the rest. It’s an interconnected system.

So the best thing this year for promoting workshops and increasing attendance? Yeah, art fairs. Who knew.

There is one other aspect about connection to comment on here… The selling of art is really about connection. I don’t mean “connections,” as in who you know, although that can play into it too. I mean human connection, one person to another. If people connect with me about my art, we start to form a relationship and they get to know me a little, and that makes the art they already like more meaningful. I want to do things which increase this connection.

So I’ve learned how connection matters, in more ways than one.

What’s next?

I’m taking what I learned and looking at what I want to do next year. Really thinking about how I want to proceed, how I want to change things up, and what I want to keep. It’s a grand experiment, which suits me just fine. I like the idea of trying new things, learning and improving every year.

It was a successful year for me. Not just in the sales, but in the knowledge I’ve gained. I tried something new and learned from it.

It’s time to get those applications for next year in. I hope to see you at an art fair next summer.

Filed Under: The Kat Eye View of the World Tagged With: art fair, autumn, painterly

November 18, 2014 by Kat

The Trouble with Mornings

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Sometimes my mornings start out slow. I wake up, and snuggle down into the warm covers, drifting off to sleep again. But some mornings, my body, once awake, does not drift off again. It lays there, ready to go, waiting for my mind to catch up and realize it’s time to start the day.

Sometimes my mornings start out quick. Up and at ’em. Things to do, let’s get started. Sometimes though, I sit in my chair and let my thoughts drift. No motivation to write or to read or to create. Just observing the quiet. Noticing the stitches of my quilt, the tick of the clock, the warmth of the tea cup in my hand.

I had plans for this morning, this blog post. But this morning had other plans for me. No matter. There will be another morning tomorrow, to make good on all of those plans. For now I will sit in the quiet and ponder the personality of mornings. How each one unfolds in its own way.

And that’s ok.

The only trouble with mornings is that they come just once a day.

Filed Under: The Kat Eye View of the World Tagged With: autumn, leaves, morning

November 6, 2014 by Kat

Is it Photography or Not?

The Philomath Open Studios Tour wrapped up on Sunday, and participating as a studio this year was both fun and challenging. Talking to so many people as they came through, I got some interesting questions and comments. The only comment that really stopped me in my tracks came from a couple of other artists participating in the event. We do an artist “pre-tour” of all of the studios, so we can see each other’s work and be able to refer people to the right studios if they are looking for something specific. It’s one of the most fun parts of the whole event, and for me it’s been the way I really get to know the other artists.

“You should call your work something other than photography,” they said, “Your work doesn’t look like any photography I’ve ever seen.” They went on to explain: People may skip my studio because they have an impression of what photography is, and they aren’t interested. I’m losing the chance to get my work in front of them by calling it photography.

I found myself with a pretty strong internal reaction to their suggestion. As I tried to explain my feelings about this as photography, I struggled to find the words. My immediate reaction and inadequate explanation left me uncomfortable. Was there something to what they were saying I should listen to? These folks are my artist friends and peers, and they have my best interests at heart. They respect my work and want to see me succeed.

So, for the last couple of weeks, I’ve had a renewed internal dialogue around this question: Is it photography or not? Should I change the way I position and market my work? I’ve answered this question before. But I needed to answer the question for myself, again, in a way I could confidently explain it to others, especially artists in other mediums.

My answer?

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Yes, my work is photography. I will continue to call it photography, even if there is some fallout along with that. Here’s why…

My work starts as a photograph. The seeing and framing through the lens of the camera is vitally important. My art wouldn’t exist without the starting photograph, and the capture of the starting image is one of my favorite parts of my process of creating in this medium. I spent years and years learning to coax beautiful images out of the camera, from the technical expertise of exposure to the creative expertise of composition, and I use that experience every time I take a new photograph. Even if I’m altering it significantly, it starts with the photograph. I want to honor that.

I also want to honor the medium. Photography has a rich and interesting history. It is a wider and deeper medium than the general public understands. Most people’s interaction with photography is from what they see in the media — photojournalism and commercial photography — or their own experience with snapshots. Mobile photography is even less understood. Most people haven’t necessarily seen or explored fine art photography. They don’t know the range of art that the term “photography” truly covers. Why not help educate them, just a little bit? Why not expand their definition? We are never going to get past the limited perception of what a photograph is “allowed” to look like, if some of us don’t stand out there and push those boundaries.

This is where I had to stop and examine myself closely. Am I hurting myself, my ability to get my work in front of people to connect with them through my art, through taking on some one-woman crusade to expand the definition of photography? Am I hurting my sales by sticking with the “photography” moniker? I don’t think so. I’ve had many photographers tell me in the past that you can’t sell photography. People don’t want photographs. Given my results as I ventured into art fairs this year, I’ve not found that to be universally true.

But that fundamental belief — people don’t want to buy photographs — must be a driving factor behind some of the practices I’ve seen a few photographers use. I’ve witnessed people who are using altered photography techniques selling their work as nebulous “fine art prints.” No acknowledgement of the starting photograph. It’s not a lie, per se, because they truly are fine art prints, but it’s an omission that leaves the medium up to the imagination of the viewer. Let the viewer think it’s a reproduction of an original in another medium; what they don’t know doesn’t hurt them. That may be ok for other artists, but it would feel dishonest for me. Almost self-negating, as if I need to hide my medium in order for the work I produce to have value. And also not respectful of the artists who have spent years to hone their craft in other mediums. My work may end up looking a bit like a watercolor or some other medium, but it’s not. I don’t want to claim it is.

I want my work to stand on its own, for what it is. A photograph. An altered photograph, sure. But it starts as a photograph.

My art is a piece of me that I put out in the world. So when I make a sale, I want it to be an honest and heartfelt transaction. How I put my work and myself out there really matters to me. I want to connect with people openly and with integrity. I want to have a dialogue about what I’m creating, how I’m creating and why. I want to hear what the viewer has to say, how my work makes them feel. I want to honor all of those who came before me, who taught me, who paved the way for me to create in this medium, too.

So I will continue to call my work and my medium photography. I’m a photographer, and I’m proud of it. I’m happy to have the dialogue about what makes it photography. I relish a good discussion about the art of photography, and like the idea of opening some minds to new ideas about what a photograph can be.

And the folks who aren’t interested, who chose not to come to my studio because of their preconceived notions of what photography will look like? It’s their loss, not mine. They don’t know what they are missing.

Filed Under: The Kat Eye View of the World Tagged With: artistic growth, autumn, mobile photography, photography, tree

November 4, 2014 by Kat

How do you Honor the World?

Of course! The path to heaven doesn’t lie down in flat miles. It’s in the imagination with which you perceive this world, and the gestures with which you honor it.
— Mary Oliver in her poem, The Swan

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Last night, I gave a talk for the Corvallis Art Guild. Preparing and giving a talk is always a good opportunity to pause and take stock. As I decide what to say, I’m deciding what’s important to me. If you have a limited time and few words, the ones you choose have import.

I spoke about my creative journey to discover mobile photography as my medium and my process. I spoke about why photography is my medium. What inspires me and why I love it so much.

I talked about how photography, for me, is about lines and light. I love how I can take something out of this world, and transform it into something new — a piece of art — by the mere act of framing it with my camera. I see capturing an image as honoring the beauty and grace of what exists.

Photography is how I honor the world. It’s my perception and my small gesture of gratitude.

How do you honor the world?

Filed Under: The Kat Eye View of the World Tagged With: autumn, gratitude, Oak, tree

November 1, 2014 by Kat

Photo-Heart Connection: October 2014

It starts with seeing.

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Every photograph, every finished image, they all start with that spark of seeing.

Seeing beauty. Seeing possibility. Seeing whatever it is I see in life.

Whether or not I take a photo, whether or not I process a photo I’ve captured, I’ve still seen. Borne witness. Captured a moment in my minds eye.

No matter how busy we are, no matter how much of a hurry we are in, we can still see and acknowledge the world around us.

That’s a beautiful, beautiful thing.


One of the things I am most grateful for is how photography has taught me to see. I notice things that others don’t notice. The curve of a branch, the color variation in a leaf, the impression of a heart in the empty space. Amazing, beautiful things fill the world around us and we just have to open our eyes to see. I’ve been reminded of this as the last few weeks have been busy. Rushing to and from work and evening activities, Philomath Open Studios (come by this weekend!) and short days have meant little time for photography. But I’ve still been seeing.

My Photo-Heart Connection is a reflection of this month’s seeing, from one of the times I did have a few minutes to spare as I walked to my car in the parking lot at work, pulling out my camera and exploring the lines and colors of the autumn trees. I had been seeing them all week, and finally got that chance. The seeing for myself was enough, but capturing and sharing it with you makes it even better.

What is your Photo-Heart Connection this month? What have you seen, how has it touched your heart? Share it with us here.

An InLinkz Link-up


Filed Under: Photo-Heart Connection, The Kat Eye View of the World Tagged With: autumn, photo-heart connect, photography, transition, tree

September 23, 2014 by Kat

Season of Attention

Summer is lingering in Oregon. School has started, but the wonderful hot, sunny weather has continued. I’m still wearing sandals and short-sleeved shirts. Fully engaged and cruising along in summer mode.

But the trees… They are heading in to fall. They aren’t waiting around for me to catch up, either. Quietly, stealthily, autumn color creeps along the branches.

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If I’m not careful, I will miss it. This is a season where attention is required. There are a few short weeks of transition, and in Oregon it can be even less. Autumn can disappear as quickly as the first rainstorms arrive, the wind and rain knocking the fragile, fading leaves off the trees.

Noticing the shift in color, I am reminded to take a deep breath and be in the moment. So much is going on in my life right now, it’s easy to keep my head down and focus on what’s next. But if I don’t look up and around once in a while, the season will be gone before I’ve registered it.

These moments of realization make me so thankful that I am a photographer. How else would I wake up and be in the moment, without the desire to pause once in a while and capture the world around me? Without the joy of tiny details catching my eye? I can’t imagine.

Autumn now has my attention, however long it lasts. I look forward to seeing what each day has to offer me.

Filed Under: The Kat Eye View of the World Tagged With: autumn, Corvallis, transition

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