Do you feel uncomfortable with the idea of marketing and selling your art? If so, you are not alone. For a long time I was uncomfortable with everything around marketing and selling my art. In my mind, “marketing” was equated with someone who wouldn’t stop talking about what they were selling, and “sales” equated with a pushy salesperson who just won’t take no for an answer. But you know what? There are lots of other ways to market and sell, and there is nothing inherently wrong with selling your art.
In fact, there are a lot of wonderful things about selling your art… You connect with other people. You make them happy. You learn and grow. The beauty of selling art is that no one buys art because they HAVE to; they buy it because it makes them feel good. So when you get to the right people for your art, you have this fantastic connection that you and they wouldn’t have had otherwise, and you don’t have to push anyone to buy. They just do, because they want the feeling the art brings them.
It’s taken time, but I no longer feel “icky” about marketing and selling my art. I’ve found ways to share what I do that work for me. One of those ways is to take my art to places people are looking for it: Art Fairs and now, a shop on Etsy.
I’ll be at an art fair this weekend, Lake Oswego Art in the Park, from Friday through Sunday. I love the interaction that art fairs bring. What other way can you get a whole bunch of your work in front of a whole bunch of people, and then be there to talk with them in person about it? I’m learning to talk about my art, how I do it, what I love about it. I’m learning to engage people and ask them what they like about it, what connects for them. I learn more about them, and I learn more about myself. And, along the way, I sell some art! People hang it on the wall, they send a card with my art on it to connect with someone else, it’s all good.
And if people don’t like my art? They can walk on by. There are no hard feelings from me.
Last weekend I also opened an Etsy shop, you can find me here. I chose Etsy because I want to be where people are looking for art. Sure, I’ll have to do marketing of my shop personally, as well as learn how to best utilize the Etsy platform, but at least I’m out there where the people are looking. I have the chance to connect with people, and maybe make someone happy to have a piece of my art on their wall. If you have time… Stop by, check out the shop and become a follower. I’ll be adding new items regularly, once I get into a groove.
If I love creating my art and I love sharing my art, why in the world shouldn’t I sell my art? There is nothing wrong with making money from something you love doing, especially when you make other people happy along the way.
I’ll see you at the market!